About This Event

Everyone knows PR is the best way to ensure a great first-day launch. Multiple outlets talking about you at once drives crazy traffic. But what if your product isn't sexy or unique enough to get press talking about you (let's face it, most tech/startup products aren't exciting to the mainstream)? This talk will guide you through everything from setting up the pre-launch campaign right through to launching and maintaining a campaign that grows every day of your campaign.

The speaker, Vincent Dignan, recently raised just under $100,000 crowdfunding an eBook (Secret Sauce: A step-by-step guide to growth hacking, available here) as an experiment. This is an essential talk for anyone about to launch or thinking of launching a startup/company, as well as great traffic acquisition tactics for anyone currently running a company.

You'll learn:

• How to find the features your product needs to succeed

• Crucial pieces of software and tactics which will save you hours of time

• Why the pre-campaign is far more important than the actual campaign

• A step-by-step guide to your pre-campaign, including templates & walkthroughs

• How to grow and utilise your personal networks, and why "1000 true fans" are all you need to launch anything

• The step-by-step formula for writing emails/email campaigns which have created over half a billion dollars revenue for small businesses

• How guest blogging is a far safer bet than PR

• Templates for everything from shoutouts to tweets to emails which will be made available to you after the talk

By signing up for this event, you agree that you may be contacted by Vincent Dignan or General Assembly in future. Your details will never be passed onto third parties.